Meta announced Tuesday local time that it is rolling out a new AI-powered feature for Facebook called “Your Algorithm.” Users can enter their preferences in everyday language, and those preferences will shape recommendations in their Feed and Reels. The feature first launched on Instagram and has now expanded to Facebook.
A new era of telling recommendations what you want
When you open Facebook, your feed isn’t always filled with posts you want to see. Many people have probably found themselves scrolling past something while thinking, “I’ve had enough of this topic.” Until now, recommendations have largely relied on the system inferring users’ preferences from their activity, such as likes and watch time.
“Your Algorithm” changes that dynamic somewhat. Users can describe in natural language the topics they want to see more of or less of—for example, “Show me more cooking videos” or “Show me less gossip.” AI interprets those requests and uses them to shape the order of posts in Feed and Reels.
Meta says changes take effect in recommendations in real time. The core of the feature is that users can directly express what they want, rather than leaving everything up to automated recommendations.
Use the three-dot menu to express your preferences on the spot
Another notable change is an update to the three-dot menu shown on each post. Opening the menu lets users add a post to “Your Algorithm” or choose “Interested” or “Not interested.” The design makes it possible to signal your preferences right when you see a post that catches your attention.
Not having to hunt through settings is a significant difference for users. Social media settings are often buried deep in menus, and many people continue using a service without even knowing certain options exist. If a post right in front of you serves as the entry point, people are likely to engage with the feature more naturally.
Follow-up questions get at the reasons behind your preferences
Meta says it may show follow-up questions to better understand what users liked or didn’t like. Simply tapping “Not interested” doesn’t tell the system whether the content or the creator was the problem. Asking users to explain why can provide clues to make adjustments more precise.
From the user’s perspective, this does add a little extra effort. But if a few seconds spent answering can make the feed more enjoyable afterward, it may be worth a try.
Social media recommendations shift from passive to interactive
This move builds on Meta’s ongoing efforts to let users customize recommendations. Instagram launched a feature with the same name for Reels in December 2025, then expanded it to Feed and the Explore tab in June 2026. Threads also has a related feature called “Dear Algo,” which lets users influence what gets recommended. With the rollout on Facebook, the same approach is now in place across Meta’s major services.
The change comes as AI plays an increasingly large role in how people discover content. Traditional recommendation systems have mostly inferred preferences behind the scenes from behavioral data. This feature gives users a way to express their preferences in words. In that respect, it moves the experience closer to that of a video streaming service, where users can adjust what they like to see.
What it means to express your preferences in words
That said, this doesn’t make the inner workings of the algorithm visible. The platform still controls the framework that determines how posts are arranged. What the feature adds is a way for users to say what they want to see.
For people accustomed to chat-based AI, telling AI what they like may feel natural. But how much their daily feed changes to suit their preferences is something they’ll only discover by trying it. See whether the feel of your feed changes after using the feature for a few days.
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