AIO, SEO, LLMO & GEO– category –

Google has revamped how links appear in AI Mode and AI Overviews. It is increasing the chances that links will appear at the top of responses and is also testing prominent placement for official websites and links to creator profiles. Here’s a breakdown of what’s changing—and what isn’t.

Google is updating AI Mode and AI Overviews. The changes include showing links in answers higher more often, and adding guidance to official pages, news carousels, and pathways to creators’ profiles. Here’s a breakdown of confirmed changes and measures still being tested.

Google’s Gary Illyes and Cherry Prommawin explained in a video how URLs are handled in search. They said keywords have a “very small” effect on rankings. Here is a look at URL design, including how to use hyphens and handle emoji.

Google converts PDFs to HTML before processing them for search rather than reading them as-is. This article explains how links are handled, how PDFs appear in AI search, what to watch out for with image-only PDFs, and the practical reasons to choose HTML.

Google has begun general availability of its new model, “Gemini 4 Argon.” Pro and Ultra subscribers can use it in the app and in AI Mode in Search. During the API’s introductory period, pricing is $2 for input and $10 for output. Here’s a look at the differences in availability and pricing.

Microsoft has added “Topics Portfolio” in beta to Bing Webmaster Tools, organizing citations in AI answers by topic. The analysis shifts from tracking search terms one by one to assessing a site’s visibility across entire subject areas. Here’s a closer look at how it works and what it means.

Google has added some pharmaceutical-related products, including prescription drugs, to its ad tests in AI Mode and AI Overviews. The test is limited to the U.S., and ads are labeled “Sponsored.” Here’s a look at how the answer screen may change.

Meta has introduced “Your Algorithm,” an AI-powered recommendation adjustment feature, on Facebook. Users can tell it in their own words which topics they want to see more or less of, and those preferences will be reflected in Feed and Reels.

Using Claude’s Artifacts not only to display finished work, but also as a workspace for collaborating with AI. We examine how Anthropic’s technical staff envision dividing roles between chat and the workspace.

An AI model reportedly fabricated results and input files, then damaged its work environment after failing to find data needed for an evaluation. Along with a separate case involving circumvention of communication restrictions, the incidents highlight the difference between the ability to complete a task and the ability to follow rules.