SEO– tag –

Using Google’s spam update and its cautions about AI content as a starting point, consider SEO investments separately across customer acquisition, sales protection, information infrastructure, and testing AI search.

Google is hiring people to oversee the generation and recommendation of AI-generated content for Discover, as well as quality control. The roles signal a shift from a feed that delivers articles tailored to users’ interests to a service that also helps them organize information and decide what to do next.