All articles
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AIO, SEO, LLMO & GEO
Google Search Converts PDFs to HTML for Indexing, and They Can Appear in AI Overviews and AI Mode
Google converts PDFs to HTML before processing them for search rather than reading them as-is. This article explains how links are handled, how PDFs appear in AI search, what to watch out for with image-only PDFs, and the practical reasons to choose HTML. -
AI News & Trends
Google’s Gemini 4 Argon: Impressive Capabilities and the Question of How Much to Entrust to It
Google has begun making Gemini 4 Argon available worldwide. We examine the gap between its capabilities and how much it can be trusted to handle, from API pricing and benchmarks to real-world reliability and evaluations of its ability to evade monitoring. -
Services & Product Information
Japan-made generative AI “Sarashina” launches free beta with chat and API access to six models
SoftBank subsidiary SB Intuitions has launched a free beta of its Japan-made generative AI, Sarashina. Here’s a look at what users can try with chat and six API-accessible models, along with the terms to check before getting started. -
AIO, SEO, LLMO & GEO
Google’s “Gemini 4 Argon” Now Generally Available on the Gemini App, Search and API
Google has begun general availability of its new model, “Gemini 4 Argon.” Pro and Ultra subscribers can use it in the app and in AI Mode in Search. During the API’s introductory period, pricing is $2 for input and $10 for output. Here’s a look at the differences in availability and pricing. -
AIO, SEO, LLMO & GEO
Bing Webmaster Tools launches beta of “Topics Portfolio,” which analyzes AI search citations by topic
Microsoft has added “Topics Portfolio” in beta to Bing Webmaster Tools, organizing citations in AI answers by topic. The analysis shifts from tracking search terms one by one to assessing a site’s visibility across entire subject areas. Here’s a closer look at how it works and what it means. -
AIO, SEO, LLMO & GEO
Google Tests Drug Ads, Including Prescription Medicines, in AI Mode and AI Overviews in the U.S.
Google has added some pharmaceutical-related products, including prescription drugs, to its ad tests in AI Mode and AI Overviews. The test is limited to the U.S., and ads are labeled “Sponsored.” Here’s a look at how the answer screen may change. -
AIO, SEO, LLMO & GEO
Meta launches “Your Algorithm” on Facebook, letting users tell AI their preferences to tailor recommendations
Meta has introduced “Your Algorithm,” an AI-powered recommendation adjustment feature, on Facebook. Users can tell it in their own words which topics they want to see more or less of, and those preferences will be reflected in Feed and Reels. -
Ethics, Law & Security
Recording device found in OpenAI boardroom; employee suspected of installing it reported to FBI
OpenAI found a recording device in an internal boardroom and reported the employee suspected of installing it to the FBI. The Justice Department announced that same day that it had charged the employee on suspicion of intercepting conversations, among other offenses. We examine how the device was discovered, how AI was used in the investigation, and the challenges of protecting confidential information. -
AI News & Trends
Microsoft to Deploy Its Own AI Chip, Azure Maia, at Multi-Gigawatt Scale Starting in 2027
Microsoft has outlined plans to deploy its self-designed AI chip, Maia, at multi-gigawatt scale starting in 2027. We examine the shift of AI competition toward computing infrastructure, drawing on Maia 200's deployment and Maia 300's performance targets. -
Physical AI
Physical AI’s capabilities are determined less by manual dexterity than by the reliability to complete a job
Even with a 99% success rate per robot action, the probability of completing 100 steps in a row is only about 36.6%. We consider what truly measures dexterity—and separates “it worked” in a demo from “we can rely on it” in the field.
